When couples hear “wedding content creation,” many think it’s all about hiring someone to post about their big day on Instagram or Facebook. Now, it’s less about going viral online and more about modernizing how couples relive their day. “It’s evolved past [social media] a lot,” says Liz Cipriani, founder of Content by Liz. “Now it’s just about giving us media in the way that we consume it.” Weddings move fast, and it’s easy to forget the little moments after a whirlwind day of celebration. That’s where content creators come in, capturing the little moments from your big day.
What is a wedding content creator?
Wedding content creators document the candid, behind-the-scenes moments of your wedding day using a smartphone (without the prompts or poses you might get from a photographer). While they work alongside photographers and videographers to record the big events of the day (like the first kiss) they also focus on the ones that you might miss, like your bridesmaid fixing your veil or your uncle breaking it down on the dance floor.
Cipriani says this approach to capturing moments works well in today’s digital world. “The reality is that most of us consume content now in a vertical format on our phones in short form,” she says. “So, it makes sense to also have content like that for your wedding day.”
Ashley Foster, co-founder of DMV-based HoneyDo Socials, says the term “wedding content creation” can be misleading. “I feel like the service is so different from what you would think when you hear that word,” Foster says. “I like to call it more of a modern home-movie style of capturing your day.”
Why you might want one on your vendor list
A big draw of hiring a content creator is their turnaround time. You’ll typically receive all the raw content they capture within 24 hours of your big day through an easy-to-access platform like Google Drive or Dropbox. “It’s easy to text to friends, to text to your family,” Cipriani says. “It’s just really accessible.”
Depending on the package you choose, most content creators will also create a few expertly edited short-form videos that feature the highlights of the day. The typical Content by Liz couple books an eight-hour package for $1,500, which includes two edited montages—each about a minute long—delivered within 48 hours.
Love Story Content, a Baltimore-based wedding content creation company, offers packages tailored to every couple’s needs. Their eight-hour “Just the Fun” option provides unedited photos and videos for $1,000, while their ten-hour “The Full Day” package includes raw content and five short-form videos for $2,000.
With backgrounds in photography and video editing, HoneyDo Socials co-founders Ashley Foster and Karina Kemp use professional tools like lights and gimbals—a handheld device that uses motors and sensors to stabilize a camera, reducing unwanted shakes and vibrations during filming—to capture their content. “It’s supposed to be raw, but we want it to be beautiful,” Foster says. “At the end of the day, this is an investment for couples. You are paying for these edits. You should want to share them.”
It’s more than social media
Kemp says most couples aren’t hiring her team for social media content, but for easily shareable moments they can send to their friends and family. The short, intimate clips can make loved ones feel included in the day, especially those who weren’t there in person. “Having us there to capture those memories, you’re getting to really relive your day, even from that guest perspective,” Kemp says. “Every single wedding they tell us that this was one of their favorite vendors.”
Is a wedding content creator right for you?
Don’t be mistaken: a content creator isn’t a replacement for a photographer or videographer. If you’re looking for traditional posed photos or a cinematic wedding film shot with a professional camera, a content creator might not be for you. Many Maryland-based creators offer packages that start around $1,000. Photographers, videographers, and content creators all provide different services, so make sure you know what aligns best with your wedding day vision.
If you do choose to hire multiple services, Foster says good wedding content creators will work alongside their fellow vendors, not compete with them. “I do think we’re disrupting the industry a tad bit,” Foster says. “It’s very new to a lot of photographers and videographers, but I think a lot of it is just educating that we aren’t here to harm their work at all. We’re just here to give a service that the couple wants.”
Local picks
If you’ve decided a wedding content creator is the right fit for you, it’s important to find one that matches your own needs. From smaller packages perfect for elopements to full-day coverages capturing everything from your first look to your sendoff, these local creators will help you relive every single moment of your big day. Explore our curated list of picks here.